My Journey to BearHug:

A Mother's Promise

 It all began when I was expecting my son. Like every parent, I wanted to give him the very best. I spent countless hours researching toys – what would truly captivate him, nurture his potential, and above all, keep him safe? My deepest wish was for him to have the most joyful play experiences without ever compromising his health.

Beyond Colors,
Back to Safety

But reality struck hard. I watched him, during his teething phase, instinctively bring everything to his mouth.

The bright, colorful plastics, the potential heavy metals, formaldehyde, and composite woods in so many toys… these weren't just materials; they were hidden dangers.

The fear of small parts becoming choking hazards felt all too real. As a mother, this was completely unacceptable.

From Plastic to Pure Wood

That’s when I drew my line. I decided to discard all those colorful plastic toys and create something purer. I was determined to make toys so safe, they could be called "food-grade"—toys I wouldn't fear even when they were in his mouth, soaking with drool.

Our Core principles

This conviction gave birth to our core principles:

100% Natural Wood: We use only solid wood, carved from single blocks—absolutely no glue, zero paint, and zero dyes. The wood becomes smoother and more polished with his gnawing, and the continuous grain, free from cracks, eliminates formaldehyde at its source.

Safety in Every Curve: Each toy is sanded to a silken-smooth finish with rounded edges so gentle, they can even be rubbed against a cheek.

No Choking Worries: We design with size in mind. Every piece is larger than 4 cm—wider than a formula scoop—to prevent any possibility of swallowing.

Certified Safe, Splinter-Free

As a fellow mom who understands your deepest concerns about materials, I want you to have absolute peace of mind.

Our toys are not just promises; they are backed by the EU CE and CPC certifications and are guaranteed to be completely free of splinters.

Built for Peace of Mind

The original intention of creating this brand was to provide all Australian children with the safest, high-quality, and eco-friendly toys that are harmless even if put in their mouths. 

This is more than a brand; it's my promise to my son, and now, to your child.

With love, Founder, BearHug

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